Shove the Sun = get burned

There's more in the papers today. It's from Sun Cellular.

Some excerpts from the full page ad on Star today:

Don't be fooled by false texts.
Sun Cellular sets things straight.

There are text messages using the Sun Cellular name claiming 24/7 Call & Text Unlimited will end soon. There are also false promotional messages circulating that promise rewards for passing them on. These are untrue.

These unauthorized text messges are instigated by certain parties who put their personal and business interests above the consumer's welfare. these fabricated messages have no use but to confuse our Sun Cellular subscribers, raise false expectations and more importantly congest our network.

My thoughts...

• How come text-savvy Pinoys haven't figured out how to distinguish legitimate text messages from text scams, unsolicited SMS messages (I call them SPAsMs)? SPAsMs - ah, another blog article altogether...
  
• To Sun: I think these text scams are contributory factors to the congestion of your network. They are not the main factor for the congestion of your network. Show us the figures and let's find out if my statement is right.
  
• None of the telcos are immune from text scams like this. All three telcos have their share of text scams.
  
• But text scams like these (especially the ones that ask people to "pass it on") are hurting Sun more than Globe and Smart. Because Sun bears the "cost" of this added "pass it on" SMS traffic whereas Globe and Smart earn from "pass it on" SMS traffic.
  
• Are the two telcos responsible for the text scams circulating in the Sun Network (as insinuated in the print ad)? That's easy to claim but difficult to prove. I've received this kind of text scam waaay back in November 2004 even when the two big telcos were brushing aside Sun's 24/7 service.
  

Don't get me wrong. I'm rooting for Sun. But they have a lot of homework to do. At least the two big telcos can't push Sun around the way they're trying to. Sun's got too many subscribers benefitting Sun's service (kahit minsan madalas ay mahirap mag-connect sa Sun).

You can't push the Sun around. Copernicus tried that before. And he got burned. Nyarp!

While we're at it, find out what other bloggers have to say about what's happening with the telco wars:

• The Sun has prevailed
  
• The more things change, the more they remain the...
  
• THE WAR!!
  
• Twenty Four by Seven
  
• A NEW WRINKLE IN THE TELECOM WARS
  
• A demolition job for Sun Cellular
  
• Search Technorati: Sun Cellular
  

Search Technobiography: Sun Cellular
Read: Block Ko Mukha Mo! - Fight Against Cellphone-Related Crimes
Visit: http://www.suncellular.com.ph

- Edwin