Technobiography

Mobile phones, services and applications. PCs, PDAs, Wi-Fi, Bluetooth, Internet, gadgets, electronics, photography. A technology-life journal ... Relaxed prose, sometimes witty, sometimes funny, reflective and insightful. Short and sweet. Filipino.

Monday, February 07, 2005

I want my sponsored blog

From Migs Paraz's newly lipat-bahay blog:
Geek to Live, Blog Style
Filed under: Business— Migs @ 3:44 am Lifehacker is a blog sponsored by Sony to the tune of $25,000 a month.

The site claims that it will help you “geek to live, instead of living to geek.”

I think that companies could stretch their marketing dollar by outsourcing thes PR blogs to the Philippines - or elsewhere It should make no difference to the reader - who probably gets tech support or is telemarketed to from our country.
My comments (wasn't sure if it reached migs):
hmmm... interesting .... but what company in the philippines would sponsor a third-party blog? (thinking out loud)

migs, what would it take to aggregate pinoy blogs by product or subject? say for example a "nokia" blog where any nokia-related blog gets aggregated. That's something that nokia might be interested in sponsoring ....

of course, a sponsor might ask the aggregator to aggregate only the "positive" blogs ... that spoils the fun of free-speech, anything goes blogging ...

so, what company would be interested? i'm sure there'll be lots of bloggers who're willing to contribute. kulang nalang ay yung aggregator technology ... do we have something like that?

ka edong

8 Comments:

  • At 8:00 pm, Blogger Miguel said…

    I'm using Planet to aggregate Pinoy Tech Scene. However, it gets everything from the feed. I can't think of a way of adding "Nokia-only" posts - that would need manual intervention, and a more complex aggregator.

    In any case, Lifehacker isn't an aggregator. It's original posts.

     
  • At 11:12 pm, Blogger Edwin "ka edong" said…

    yup, figured as much.

    isip ko lang, for example, if a software aggregator had an engine that "categorizes" existing list of feeds on (say) pinoyblog.com, ang laking value-added nun sa prospect sponsors. If hundreds of blog articles get categorized into product-specific or service-specific or industry-specific aggregators -- that's something that might be valuable to sponsors of aggregated-blogs.

    At the same time, it removes the additional chore of bloggers to submit their relevant blog to a subject specific blog-aggregator.

    Wala pa bang nag-aalok na mag-sponsor ng pinoytechscene, migs?

    edwin

    an article in businessweek ata yun described how highly specialized team-blogs get sponsored in the US. Example, a corporate-law (further specializing in anti-trust laws) is more likely to get sponsored. But still, that's like lifehacker -- manually aggregated by the authors themselves.

     
  • At 11:22 pm, Blogger Miguel said…

    Interesting. But that's a totally different setup altogether. Nobody is interested in sponsoring pinoytechscene... I think I have at most 20 regular readers!

     
  • At 11:32 pm, Blogger Edwin "ka edong" said…

    20?????!!!!! :-0

    eh, tayo tayo rin lang yun, a! hahahahaha!

    yeah, it's another setup altogether. web app, software solution. something i'm able to conceptualize but couldn't implement. others on pinoytechscene might be able to implement.

    mabu-hey!

    ka edong

     
  • At 5:16 pm, Blogger Edwin "ka edong" said…

    sassy,

    ikaw ba, wala pa bang nag-aalok na mag-sponsor ng blog mo? or ng pinoyblog.com?

    Was wondering ... di ba napaka-powerful ng pinoyblog if it went to the next level of categorizing content to the extent na may mag-i-isponsor nung categories na yun?

    join our discussion with migs ...

    edwin

     
  • At 5:41 pm, Blogger Sassy Lawyer said…

    meron nag-alok sa akin last year. malaking network of legal publications (print and online). law.com. but they wanted exclusivity. drop ko daw lahat ng adsense ko. eh loko pala sila eh. umayaw ako.

    saka, paano yung issue ng content. ang lagay, exempted sila from any kind of negative writing?

     
  • At 5:59 pm, Blogger Edwin "ka edong" said…

    > saka, paano yung issue ng content. ang lagay, exempted sila from any
    > kind of negative writing?

    that's the tricky part .... if a company is confident about their own products/services, they'll be "tolerant" of negative writing.

    the way i'm thinking about it, may mga sponsors within categories of pinoyblog.com . para relevant sa sponsor yung mga blog entries that fall into that category.

    conceptually:
    more categorized
    more subject-specific / product-specific / service-specific / sector-specific
    more automated
    more "sub-sites" for sponsors to sponsor

    and boy, oh boy, you've got a goldmine in pinoyblog.com !

    reserve ako ng shares if you're going public, ha! ;-)

    edwin

     
  • At 6:50 pm, Blogger Major Tom said…

    I think the law of economic would really tell on the question whether a certain blog or blogs could even think of sponsors. If the blog is well-read or well-visited, i guess it would be much easier to peddle them to sponsors but without the attendant traffic, it would be hard sell.

    I suggest a scheme where pinoyblogs would band together as one syndicate, perhaps not all, just the more famous ones, and offer advertising spots on an aggregate basis. The sponsor pay one time but their ads appear on all member blogs of the syndicate. Profits would be shared accordingly either equally or proportionately.

    If i were a blog-to-sponsor middleman and i have the time to go around, i could perhaps easily negotiate good deals for blogs like that of Batjay and Doc Emer.

     

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