VAS Difference - Globe Gizmo

Globe recently came out with Globe Gizmo prepaid, a cellphone service for kids. This comes five months after Smart launched it's Smart Kid in June -- in time for first day of classes.

Globe Gizmo services are three-fold:

1. Discover - "great stuff to boost brain power and tickle their imagination". It includes info content from Discovery Channel, Discovey Travel and Adventure and Animal Planet. It also has puzzles, thesaurus, dictionary, translation and vocabulary of the day.
   
   
2. Connect - "your child will always be within reach". The parent can monitor the child's remaining load
   
   Another service lets kids text pre-programmed messages by dialling quick keys. For example, dialling *14 this sends the message "Please buy pasalubong" to the parent. Clever!
   
   But frankly, I think our school kids are mighty text-fluent enough already.
   
   They'l probably text something like "Mommie, pls buy a 5 mega-pixel, 3x optical zoom digital camera w/ 512Mb Secure Data card 4 my fieldtrip 2 Museo Pambata tom. Tnx! Tsup!"
   
   
3. Play - All sorts of fun tones, icons, wallpapers, polytones and java games for kids.
   

Globe Gizmo is prepaid. Smart Kid is postpaid and is coupled with the parent's bill.

After the telcos go for our kids, who's the next specialized target market? Are we seeing Smart Lolo or Globe Granny in the future? Hmmmm ... what will it be like? ...

- Edwin

Read: VAS Difference, Smart Kid