TV on her Tummy

There's this humongous billboard at Guadalupe with a rather pretty "larger-than-life" model.

Couple of things:
* Rent at that gargantuan Lupe billboard cranks up to 6 Million pesos per month, I hear. Ang yaman ng advertiser? Ang yaman ng Lupe!

More...

* The current advertiser is Dove for their Campaign for Real Beauty. A lady with a little more weight than your average image model. It says "Extra Large or Extra Sexy?". Tapos there's a tally of SMS votes. I had the impression the tally is real-time based on incoming SMS votes. That would have been interesting. But upon closer inspection, I think the numbers are manually replaced every so often.

* We could have done this for our previous presidential election! Brilliant idea, that Ad is, ha!
* But wait! What's this flickering TV-thingy on her belly? It's a Samsung TV and it took them a month before they finally got it to work. At one time they were testing it, they were showing korean advertisements.

* Now the TV displays the makati.gov.ph url and has a couple of Makati City ad campaigns

* Is the Lupe billboard still worth P6M? Even if the TV, 1/8th the size of the billboard, covers a big part of the billboard most of the time?


My vote? Extra-sexy.
My other vote? Tech wins over size.

ka edong